tag:blogger.com,1999:blog-6137997322301347949.post5509576323507616935..comments2023-07-04T06:58:32.627-04:00Comments on View on the News: Dick Ebersol is aptly namedMoehttp://www.blogger.com/profile/13612323587459830074noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-6137997322301347949.post-68934648685690891342010-01-20T12:46:17.499-05:002010-01-20T12:46:17.499-05:00"I guess I'm not typical."
Everyone..."I guess I'm not typical."<br /><br />Everyone believes that they are a unique individual... but if you get a large enough number of people, you can find trends and exploit them. You and I probably have very similar media habits... that makes us a market for someone to try to access and exploit :-) It's a vicious circle.Ellipseshttps://www.blogger.com/profile/04061702655686662457noreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-62097905129015361532010-01-17T22:57:32.466-05:002010-01-17T22:57:32.466-05:00"Hey E how is that green tech stock doing aft..."Hey E how is that green tech stock doing after climategate?"<br /><br />First Solar is up 300% since '07... <br /><br />Canadian Solar is up about 1000% (yes, one thousand percent) since March of this year... <br /><br />"Green Tech" is primarily about economics... the fact that it is a cleaner form of electrical generation is just a bonus.Ellipseshttps://www.blogger.com/profile/04061702655686662457noreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-71322402287060262702010-01-17T14:14:47.669-05:002010-01-17T14:14:47.669-05:00Your figures explain many things, young Ellipses! ...Your figures explain many things, young Ellipses! I guess I'm not typical. Seems to me, though, that if you are a Conan fan, you'll watch whether he has anyone "good" on or not. But then again, I hate reality shows, hate the afternoon talk slop, hate soap operas and all the "star" shows. Hate most TV, in fact. I like The Simpsons and PSB. And Mythbusters. If local & cable TV died tonight, though, I wouldn't miss it.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-26669608177239152422010-01-17T13:49:45.215-05:002010-01-17T13:49:45.215-05:00You lost me at 'fallacy'.You lost me at 'fallacy'.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-82744540347965046902010-01-17T12:53:57.811-05:002010-01-17T12:53:57.811-05:00Hola! Re: Anonymous and the fallacy of the lead-in...Hola! Re: Anonymous and the fallacy of the lead-in<br /><br />The phenomenon that broadcast stations rely on for carryover viewership is not based in lethargy or laziness or unwillingness to change the channel. The idea is that you have your local affiliate news audience at 11pm and during the commercial breaks, those viewers are being exposed to promotional advertisements for the program that is following the news. You are watching the WPXI news and you are seeing spots for O'Brien's super fantastic unbeatably funny show of amazingness with guests that you want to see and oh my jeez it's going to be awesome. Given a big enough audience, the numbers are in your favor that you are going to retain a portion of your viewership from one program to the next. And the research bears this out. If we just pick two relatively familiar markets- pittsburgh and philadelphia, for example. <br /><br />If we set people who watch the local news on ABC, CBS, and NBC as a "target" and then cross-tab that with the viewership of Leno, Letterman, or Nightline (research gathered in March 09)--- you see that there is stickiness from program to program. If you set your data format to "index" you see how much influence prior-program viewership has. On the index, 100 is the propensity of the "average" viewer to watch the following program. Any variation from 100 indicates the degree to which someone with certain traits (news viewership) is more or less likely to watch the show in question.<br /><br />Pittsburgh<br />Leno<br />Wtae index 148<br />Kdka index 138<br />Wpxi index 208<br /><br />You read this as such: "People who watch WPXI 11pm news are 2.08 times as likely to watch leno than the average viewer. The NBC programming has the highest index.<br /><br />Nightline<br /><br />Wtae index 311<br />Kdka index 170<br />Wpxi index 180<br /><br />That one is a profound trend... wtae news viewers are 3 times as likely to watch nightline than the average 18+ adult.<br /><br />Letterman<br /><br />Wtae index 169<br />Kdka index 217<br />Wpxi index 140<br /><br />Again, the expected results.<br />---------------------<br />Philly-<br /><br />Letterman<br />CBS index 216<br />NBC index 182<br />ABC index 168<br /><br />Leno<br />CBS index 180<br />NBC index 238<br />ABC index 164<br /><br />Nightline<br />CBS index 206<br />NBC index 187<br />ABC index 234<br /><br />These statistics are probably about 90% consistent across all media markets. The 10% variability comes in markets that are, for whatever reason, have an external predisposition for one program over another. <br /><br />Interesting note, though... is that people are generally NOT willing to admit that their viewership choices are influenced by marketing or subconscious influences. In Sioux Falls, for example, when asked which station you watch most often for news and then are asked "Why do you watch that station most often?"<br /><br />2% acknowledge that they watch a particular news program because they watch the program that is on before the news, while the #1 answer (21%) is that they have "just always watched that news."<br /><br />In many cases, the audience is yours to lose.Ellipseshttps://www.blogger.com/profile/04061702655686662457noreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-39041544923089429502010-01-17T12:21:02.911-05:002010-01-17T12:21:02.911-05:00I don't know if Jeff Immelt has a say in this,...I don't know if Jeff Immelt has a say in this, but everything he touches turns to crap. I read somewhere NBC has already lost 200 million in the broadcast of the Olympics, and they haven't even started yet!<br /><br />AS a CEO with that type of lost you must not really care about about the investors money. Unless you give the President a soapbox for say... billions in green tech windmill contracts?<br /><br />Looks like tha turned into crap also. Hey E how is that green tech stock doing after climategate?Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-21348509720290947852010-01-16T13:20:34.792-05:002010-01-16T13:20:34.792-05:00In today's market, almost every TV station has...In today's market, almost every TV station has some kind of 10 p.m. news, so it doesn't follow that FOX's 10 p.m. news wouldn't lead to Conan viewership. And I'm not buying the idea that you keep your TV tuned to the station that has the local news you watch because you're too lazy to use the remote. I hate WPXI news, but I watched Conan. I didn't watch Leno. I like Letterman, but I don't watch KDKA news. I watch WTAE news sometimes, but I don't watch what follows it. So I don't agree with Conan's assertion that lousy NBC programming gave him a bad leadin.<br /><br />As for Conan's buyout, it hasn't been confirmed. And who know how he will help his staffers? Quite often, that kind of things gets no publicity.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-66654205511880249512010-01-16T11:51:42.324-05:002010-01-16T11:51:42.324-05:00The demographic that Conan appeals to won't be...The demographic that Conan appeals to won't be watching at 11pm. <br /><br />They will be watching reruns of The Daily Show, or Jersey Shore, or other cable stuff. <br /><br />Besides, Fox has their local news at 10pm, not 11, which would make it even more troublesome.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-43845066313116116982010-01-16T11:16:22.507-05:002010-01-16T11:16:22.507-05:00In the past, Leno beat Letterman in the 11:30 time...In the past, Leno beat Letterman in the 11:30 time slot because he's better than Letterman and he's better than Conan. Don't blame him for someone else's mistakes. And what about Conan reportedly getting a $30 mil buyout but doing nothing to help his staff of 200 who will be left high and dry. How much of that $30 mil will he give to them as appreciation for their being with him for years as he struggled to make it to the top? Many of whom moved from NY to California with Conan. Personally, I find him entertaining at first but he wears on me as Steve Colbert does. I'm tired of them.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-48234173448149518342010-01-15T22:34:47.434-05:002010-01-15T22:34:47.434-05:00I hope Conan goes to Fox and slaughters Leno in th...I hope Conan goes to Fox and slaughters Leno in the ratings.Anonymousnoreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-57734260467456252332010-01-15T19:59:58.515-05:002010-01-15T19:59:58.515-05:00I prefer O'Brien over Leno, but there is no wa...I prefer O'Brien over Leno, but there is no way he beats Leno 'head to head' if Conan leaves for another network. <br /><br />I don't understand why you would bash Leno, can you honestly think of anyone that could be successful in that 10 pm format? Monday through Friday?<br /><br />WillAnonymousnoreply@blogger.comtag:blogger.com,1999:blog-6137997322301347949.post-41181018528373599492010-01-15T14:04:56.833-05:002010-01-15T14:04:56.833-05:00Amen, Brant!Amen, Brant!Amanda Bluhttps://www.blogger.com/profile/07785154556589710321noreply@blogger.com