Thursday, May 7, 2009

Say what?


An oil company has an advertisement currently running on radio that praises a driver who switched from an "inferior" oil to the company's synthetic product by telling the driver, "That's using your dipstick." The phrase is repeated several times throughout the ad. They intend it as a compliment. I had a totally different take. Do I just have a filthy mind?

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6 Comments:

Blogger Ellipses said...

You don't check your car's fluid levels with your penis?

Freak.

May 7, 2009 at 11:54 AM  
Blogger Brant said...

Who doesn’t. But it's best to let the car cool down before checking that anti-freeze level.

May 7, 2009 at 12:17 PM  
Anonymous Anonymous said...

Lemme get this straight (no pun intended) -- you can fit your penises into that l'il tube? You've just illustrated why cars are called penis extensions.
Heh heh -- I said penis.

May 7, 2009 at 2:35 PM  
Blogger PRIguy said...

Hee Hee...penis.

No, you don't have a filthy mind Brant. You may have teeny tiny man parts, but certainly not a filthy mind. I think we're all taking the "dipstick" reference the same way, and I think that's just what the advertisers intended.

May 7, 2009 at 2:55 PM  
Anonymous Anonymous said...

What a bunch of stupid responses to an advertisement focused on the kinds of lubrication products being used in a mechanical piece of equipment.

As somebody who uses a couple of dipsticks every day, I understand great value in encouraging people to do the right thing in checking their oil levels in their vehicles or equipment (crankcase, transmission, power steering, etc). I would rather have an objection to the suggestion that a synthetic product has certain advantages. The application, intended life cycle, expected value for the product, etc. are valid criteria for assessing the merits of using synthetic products. As you undoubtedly know, they are pricey. For some applications, they are a great choice, others, not so much. Until recently, availability of these products could be a problem, but that problem has pretty well been eliminated.

We use all kinds of devices to measure things, including fluid levels. But, a dipstick is just one of those, and has nothing to do with the products being used, synthetic, over against dino. If we want to keep the discussion focused on automobiles (very narrow, admittedly), they I would encourage everybody to know how to know the fluid levels in certain cavities (e.g. crankcase, transmission, etc.). Operating an automobile with fluid levels below recommendations may result is damage, and eventually failure.

May 10, 2009 at 10:14 PM  
Blogger Ellipses said...

Thank you, Mr. Isiminger

May 11, 2009 at 8:45 AM  

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