Where have you gone, hefty PB cups?
In the 1942 movie “Kings Row,” a newly legless Ronald Reagan famously asks, "Where's the rest of me?" That was sort of the feeling I had today when I bought a two-pack of the Reese's dark chocolate peanut butter cups. The package was so light that I thought they might have to tie the candy bars to the rack so a light breeze doesn't blow them away. Folks of my generation have memories, which we're only too glad to share, about the days when a kid could take a dime into a store and come out with a Hershey bar and a Coke. And in those days, a Reese's peanut butter cup was a good-sized piece of candy. Maybe I'm overdoing it a bit, but it seems like a single Reese's cup from my youth weighed more than the two in the pack I bought today. Food producers are a pretty tricky bunch. We all remember how the coffee cans started shrinking so we paid the same price for less coffee. It's been the same deal with ice cream containers. And I even noticed that a package of hash browns, which used to weigh 2 pounds, now comes in at around 34.5 ounces. On the good side of food news, we are now able to buy "throwback" Pepsi and Mountain Dew, which means they are produced with real sugar rather than the corn syrup that has been used, as far as I can recall, since the 1980s. The difference in taste is remarkable. The bad news is that Pepsi says the "throwback" versions – also known as “Mexican,” because sodas in that country still are produced with real sugar – will be available for a "limited time only." Let's see if I have this right. Pepsi puts out a product that is clearly preferable to the one that had been available, and then plans to take it back off the market. In other words, they're screwing with us. It's like McDonald's and the McRib sandwich. I rarely eat at McDonald's, but I will stop by if I see that the McRib is making one of its occasional "limited-time-only" appearances. And then, just as quickly as the McRib reappears, it is gone again. Why do they do this?