Troops are dying in Afghanistan, tens of millions of Americans are out of work and some nut flew a plane into an IRS building, but the BIG news this week is that Tiger Woods went before a TV camera and apologized for being lower than whale poop. The other night, with all that is going on in the world, ABC News' lead story was that Tiger was going to talk about his well-publicized, self-inflicted problems. Not that he WAS talking, but that he was GOING to talk. That's a sad statement about what passes for news judgment these days. And this wasn't even what one would typically consider to be a news conference. Tiger was going to read from a written statement and was refusing to answer any questions. It was all very self-serving, but most of the news media treated it as if Moses were coming down from the mountain to issue 10 more commandments. On Friday, Woods spoke for about 15 minutes. I can sum it up for you this way: Tiger is "deeply sorry" for his "irresponsible and selfish behavior." He has let us down. His wife didn't hit him with a 5-iron. He's not going to answer any questions about the status of his marriage. He's getting back into his Buddhist faith. He's going for more therapy. And he plans to return to golf someday. No @#$%, Sherlock. Does anybody really think Tiger is going to skip the Masters in April? Really, those were the only noteworthy statements in his entire speech. Only a handful of writers and a single TV camera were invited to this self-serving event. To its credit, the Golf Writers Association of America declined to send any of its members. Certainly, Woods has the right to set whatever ground rules he wants, but reporters don't have to be a part of the charade. The reaction of some media personalities was ridiculous. George Stephanopoulos of ABC said the speech was “one of the most remarkable public apologies ever by a public figure." Go overboard much, George? And golf analyst David Feherty of CBS said, "The vast number of people just want their Tiger Woods back." No, David. The vast majority of people really don't give a damn whether they ever see Tiger Woods again. Their lives just aren't that shallow. But CBS, I'll bet, really wants its Tiger Woods back, because he's the meal ticket for that network's golf coverage. I give credit to Rick Cerrone, the former public relations director of the New York Yankees. He saw through the BS and told CNN, "What I saw was arrogance. It was basically an infomercial." It's early, but I'd give the award for stupidest reaction to Debert Cook, publisher of African American Golfer's Digest, who said, "I think we are entering a whole new era spiritually and emotionally for Tiger Woods." Pardon me while I puke. The Onion gave the speech the gravity that it deserved, putting up a story with the headline, “Tiger Woods Announces Return to Sex." As always with Tiger Woods, it's all about Tiger Woods. And I'm guessing that I'm not the only one who believes that if Tiger hadn't gotten caught, he'd still be hitting the sack with as many cocktail waitresses as he could get his hands on.